Here’s what’s driving the storage market — and where the next wave of opportunity is hiding in plain sight.
If you’ve been in a room with solar people lately, you’ve probably noticed that it’s getting harder to talk about solar without also talking about batteries. The storage market has gone from “nice add-on” to something that feels more essential (especially in certain markets). At Aurora Solar’s Empower conference, Rachel Liddell (Director of Product Management, Aurora) and Chris Collins (Founder and CEO, Ohm Analytics) sat down to talk through what’s actually driving that growth — and where the next big opportunity for installers is sitting, largely unclaimed.