By Aurora Solar | June 10, 2026 If you heard that the federal solar tax credit expired and assumed that...
Solar competition is up — and trust is winning
The solar market has always been competitive, and it’s only becoming more so. In fact, 54% of solar salespeople reported...
Did the Solar Tax Credit Expire in 2026? Here’s What Homeowners Need to Know
By Aurora Solar | May 12, 2026 If you heard that the federal solar tax credit expired and assumed that...
Solar competition is up — and trust is winning
The solar market has always been competitive, and it’s only becoming more so. In fact, 54% of solar salespeople reported...
How AI helped speed up our AI
By Aurora Solar | April 28, 2026 At Aurora Solar, we build AI tools so that solar installers don’t have...
Why solar deals stall at the close — and how top reps fix it
Every solar salesperson knows the feeling. You had a great appointment. The homeowner was engaged, the proposal looked sharp, and...
Selling Storage: The 2026 Pocket Guide
2026 is shaping up to be a big year for storage. According to Ohm Analytics nearly every new installation in...
The 2026 Aurora Solar Snapshot
The U.S. solar market is at a critical inflection point. After the One Big Beautiful Bill (OBBB) passed last year,...