Kia America’s “Accelerate the Good” Dealer Match Program Raises More Than $4.6 Million for Non-Profits Nationwide in 2024

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Last Updated on: 13th May 2025, 06:39 pm

Kia America just announced through its “Accelerate the Good” Dealer Match program, the company and its nationwide network of retailers raised a total of $4.6 million for non-profit organizations in 2024, including donations totaling more than $1.5 million each to St. Jude Children’s Research Hospital^® and No Kid Hungry®. Now in its fourth year, the initiative continues to provide critical support for a wide variety of causes across the United States.

“At Kia America, our commitment to community remains strong,” said SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America. “Our ‘Accelerate the Good’ initiative continues to provide meaningful support to those in need. We are especially proud to continue our support of the lifesaving efforts of St. Jude Children’s Research Hospital, No Kid Hungry and the meaningful work of dozens of other nonprofit organizations nationwide.”

Donations were provided to the following organizations:

• American Red Cross
• Covenant House
• Operation Homefront
• Petfinder Foundation
• No Kid Hungry Campaign
• St. Jude Children’s Research Hospital
• Toys for Tots

Kia also partnered with local organizations across the U.S., including food banks, children’s hospitals, and shelters. These efforts are part of the broader “Accelerate the Good” platform which has delivered more than $30 million in total donations since 2019. The initiative also includes employee-led volunteer efforts such as food pantry service, beach cleanups, clothing drives, and the supply of art kits to hospitalized children.

Kia continues to invest in long-term impact through scholarships for underserved students, and grants supporting environmental innovation, ocean conservation, and animal welfare.