Today is the unveiling of the Aurora Solar Marketplace, an online marketplace where homeowners get a personalized solar and storage estimate and compare local installers on their own timeline, without sharing their phone number.
Home energy has never felt less certain, with prices climbing and a strained grid putting steady, affordable power out of reach. For homeowners considering solar and storage, trust is the second-biggest barrier to moving forward with the technologies, only behind cost.
It’s not difficult to see why. Most often, homeowners have to hand over their contact information before seeing an estimate, then compare competing proposals without the knowledge to know what’s fair. The Aurora Solar Marketplace empowers homeowners to:
- Personalize research and estimates: Homeowners enter their address and get an estimate built on their own roof and electricity usage, not a regional average. They can resize the system, add battery storage and see how their estimated savings change. Because it runs on the same platform installers use to design real systems, the estimate reflects how the system gets built.
- Compare local installers on what actually matters: Each installer serving the area appears side by side, with the details that drive a real decision: long-term savings, system size, equipment, financing and independent ratings. Aurora Solar doesn’t rank, endorse or hide installers.
- Reach out when they’re ready: No contact information is required to look. Homeowners decide who to talk to and when, then connect with the installer they feel most comfortable with. Aurora Solar doesn’t sell or install solar; it gives homeowners a trustworthy place to start.
“The U.S. needs every electron it can get, and homeowners want to take control of their power instead of just paying more for it,” said Chris Hopper, co-founder and executive chairman, Aurora Solar. “With so much solar energy uncollected from rooftops, the Aurora Solar Marketplace empowers people to see what solar and storage means for their own home on their own terms, delivered by the company the industry already relies on to design and price solar.”
News item from Aurora