Home energy sales in 2026: Why solar companies are expanding beyond panels – EnergyShiftDaily
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Home energy sales in 2026: Why solar companies are expanding beyond panels

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For years, the residential solar pitch was: Reduce your electricity bill, go green, here’s your payback period. And for years, it largely worked.

But today’s market is different. (Perhaps you’ve heard of The New Shape of Solar?) Utility rates have risen. Grid reliability has declined. EVs are in more driveways.

Read the full story on Aurora Solar’s website.